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CONSUMER ACCEPTANCE OF VACUUM PACKAGED GROUND BEEF AS INFLUENCED BY PRODUCT COLOUR AND EDUCATIONAL MATERIALS.

Author(s) : LYNCH N. M., KASTNER C. L., KROPF D. H.

Type of article: Article

Summary

QUESTIONNAIRES WERE COMPLETED BY 1,750 GROCERY STORE SHOPPERS TO DETERMINE THE EFFECT OF PRODUCT COLOUR AND EDUCATIONAL MATERIALS ON PURCHASE INTENT FOR VACUUM PACKAGED (VP) GROUND BEEF. CONSUMERS (74%) INDICATED THAT COLOUR WAS IMPORTANT IN THEIR PRODUCT PURCHASE INTENT DECISION. HALF OF THE CONSUMER WHO RECEIVED PRODUCT INFORMATION WERE MORE LIKELY TO INDICATE A POSITIVE PURCHASE INTENT AND WERE AS LIKELY TO PURCHASE THE PURPLE-RED VP PRODUCT AS THE BRIGHT CHERRY RED PRODUCT THEY ARE ACCUSTOMED TO PURCHASING. IT APPEARS POSSIBLE TO EFFECTIVELY EDUCATE THE CONSUMER TO ACCEPT THE PURPLE-RED COLOUR.

Details

  • Original title: CONSUMER ACCEPTANCE OF VACUUM PACKAGED GROUND BEEF AS INFLUENCED BY PRODUCT COLOUR AND EDUCATIONAL MATERIALS.
  • Record ID : 1986-2336
  • Languages: English
  • Publication date: 1986
  • Source: Source: J. Food Sci.
    vol. 51; n. 2; 1986.03-04; 253-255; 272; 2 tabl.; 19 ref.
  • Document available for consultation in the library of the IIR headquarters only.

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