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CUSTOMERS' OPINIONS.

LA PAROLE AUX CLIENTS.

Type of article: Article

Summary

RESULTS OF A SURVEY, IN THE PARIS AREA OF CUSTOMERS OF LARGE AND MEDIUM SALES POINTS AND FREEZER CENTRES, ON THEIR BEHAVIOUR IN THE PURCHASE OF FROZEN FOODS. THE REASONS FOR SELECTION BETWEEN THESE TWO CATEGORIES OF TRADE, THE FREQUENCY OF PURCHASES, THE PART OF IMPULSIVE PURCHASES AND FIDELITY, ARE DISCUSSED. J.R.

Details

  • Original title: LA PAROLE AUX CLIENTS.
  • Record ID : 1989-1214
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 4 - n. 33
  • Publication date: 1988/05
  • Document available for consultation in the library of the IIR headquarters only.

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