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Quick-frozen convenience foods: economics and technology.

Plats cuisinés surgelés : économie, technologie.

Author(s) : JULLIEN B.

Type of article: Article

Summary

File composed of five articles on: the market's development (new products, internationalization, renewed interest in individual meals, the effects of advertising, restructuring), diversification of individual meals within various brands, the situation in the market for double-portion and bigger family meals. Three hypermarkets in the urban area of Le Mans, France, with their particular trends are cited as examples. Y.G.

Details

  • Original title: Plats cuisinés surgelés : économie, technologie.
  • Record ID : 1995-3927
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 86
  • Publication date: 1994/10
  • Document available for consultation in the library of the IIR headquarters only.

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