ShareQuick-frozen convenience foods: economics and technology.
Plats cuisinés surgelés : économie, technologie.
Author(s) : JULLIEN B.
Type of article: Article
Summary
File composed of five articles on: the market's development (new products, internationalization, renewed interest in individual meals, the effects of advertising, restructuring), diversification of individual meals within various brands, the situation in the market for double-portion and bigger family meals. Three hypermarkets in the urban area of Le Mans, France, with their particular trends are cited as examples. Y.G.
Details
- Original title: Plats cuisinés surgelés : économie, technologie.
- Record ID : 1995-3927
- Languages: French
- Subject: Figures, economy
- Source: Linéaires - n. 86
- Publication date: 1994/10
- Document available for consultation in the library of the IIR headquarters only.
Links
See the source
Indexing
- Themes: Economic data and statistics
- Keywords: France; Supermarket; Statistics; Quick-frozen food; Precooked food; Market; Distribution
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SURGELES: VALEUR DE CROISSANCE.
- Date : 1981
- Languages : French
- Source: LSA - n. 813
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Résultats 1996 des surgelés et glaces : produit...
- Date : 1997/05
- Languages : French
- Source: Rev. gén. Froid - vol. 87 - n. 973
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Légumes et garnitures surgelés.
- Author(s) : JULLIEN B.
- Date : 1994/02
- Languages : French
- Source: Linéaires - n. 79
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Merchandising de l'espace surgelés.
- Author(s) : JULLIEN B.
- Date : 1994/06
- Languages : French
- Source: Linéaires - n. 83
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Les produits surgelés en Allemagne : fiche syno...
- Date : 1995/06
- Languages : French
- Source: Bull. CFCE, MIPS - n. 6
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