FREEZER-CENTERS: A POTENTIAL MARKET.

FREEZERS-CENTERS : UN MARCHE POTENTIEL.

Type of article: Article

Summary

THE REPUTATION OF FREEZER-CENTERS REQUIRES A WELL DEFINED POSITIONING LINKED TO AN ACCURATE COMMERCIAL POLICY. AMONGST THE ELEMENTS INVOLVED, FURNITURE IS ONE OF THE MOST IMPORTANT. IT RAISES TWO TYPES OF PROBLEMS: APPEARANCE AND HEAT. THE NOVELTIES USED TO SOLVE THEM ARE PRESENTED AND THE FREEZER-CENTER OF TOMORROW IS OUTLINED. J.L.

Details

  • Original title: FREEZERS-CENTERS : UN MARCHE POTENTIEL.
  • Record ID : 1988-1565
  • Languages: French
  • Source: Grand Froid - vol. 3 - n. 26
  • Publication date: 1987/10
  • Document available for consultation in the library of the IIR headquarters only.

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