FREEZER-CENTERS: A POTENTIAL MARKET.
FREEZERS-CENTERS : UN MARCHE POTENTIEL.
Type of article: Article
Summary
THE REPUTATION OF FREEZER-CENTERS REQUIRES A WELL DEFINED POSITIONING LINKED TO AN ACCURATE COMMERCIAL POLICY. AMONGST THE ELEMENTS INVOLVED, FURNITURE IS ONE OF THE MOST IMPORTANT. IT RAISES TWO TYPES OF PROBLEMS: APPEARANCE AND HEAT. THE NOVELTIES USED TO SOLVE THEM ARE PRESENTED AND THE FREEZER-CENTER OF TOMORROW IS OUTLINED. J.L.
Details
- Original title: FREEZERS-CENTERS : UN MARCHE POTENTIEL.
- Record ID : 1988-1565
- Languages: French
- Source: Grand Froid - vol. 3 - n. 26
- Publication date: 1987/10
- Document available for consultation in the library of the IIR headquarters only.
Links
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Indexing
- Themes: Freezing installations
- Keywords: Freezer centre; Display cabinet; Frozen food; Shop
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- Date : 1987
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WHERE TO LOCATE OPEN-TOP FREEZERS FOR FROZEN PR...
- Author(s) : KLEMENT K.
- Date : 1990
- Languages : German
- Source: Tiefkühl-Rep. - 18; 1990.12; 13; 1 tabl.
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LES MEUBLES DE VENTES : LES VITRINES DES SURGELES.
- Author(s) : SCHNEITER L.
- Date : 1986/12
- Languages : French
- Source: Surgélation - n. 253
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- Author(s) : BLANCHARD M.
- Date : 1984
- Languages : French
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