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NOVEL MARKETING: FROZEN FOOD DEPARTMENT.

NOUVEAU COMMERCE : UN RAYON GRAND FROID A PART ENTIERE.

Author(s) : LOISY C.

Type of article: Article

Summary

ARGUMENTS FOR A FROZEN FOOD AND ICE CREAM DEPARTMENT IN SUPERMARKETS OTHER THAN FREEZER CENTRES, EVEN IF IT ACCOUNTS ONLY FOR 2 TO 3% OF TURNOVER AS IT PRODUCES SIGNIFICANT PROFIT MARGINS. ADVICE IS GIVEN FOR THE PRESENTATION AND THE SUPPLY OF SUCH A DEPARTMENT, GIVING IN A TABLE THE DESIRABLE LINEAR SIZE, IN TERMS OF THE SALE SURFACE AREA FOR FROZEN FOOD AND ICE CREAM, BETWEEN 120 AND 7,500 M2 AND ABOVE. G.G.

Details

  • Original title: NOUVEAU COMMERCE : UN RAYON GRAND FROID A PART ENTIERE.
  • Record ID : 1984-0982
  • Languages: French
  • Source: LSA - vol. 26 - n. 900
  • Publication date: 1983/09/10
  • Document available for consultation in the library of the IIR headquarters only.

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