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Frozen food industry in India: a market study .

Author(s) : KHATRI R.

Type of article: Article

Summary

Frozen food is increasingly becoming popular among consumers in India. This paper attempts to identify the key markets and trends for the consumption of frozen food in the Indian context. The paper rise to develop insights on the pricing, consumption preferences, challenges and future scope of frozen foods. The research makes use of conducting focus group for obtaining qualitative responses. A survey is then built upon these qualitative observations. The data thus collected is subject to statistical analysis, including regression and cluster analysis, in order to validate hypotheses. The paper also looks for similarity or differences in the results obtained with respect to gender. The paper throws light on certain common themes, and some unexpected observations based on the primary research, which are then statistically scrutinized.

Details

  • Original title: Frozen food industry in India: a market study .
  • Record ID : 30010389
  • Languages: English
  • Subject: Figures, economy
  • Publication date: 2013/06
  • Source: Source: vol. 7; n. 1

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