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Frozen-food distribution. France, 1996-2000-2005: outlook, strategy and marketing. USNEF presentation document.

La distribution des produits surgelés. France, 1996-2000-2005 : prospective, stratégie et marketing. Document de présentation pour l'USNEF.

Type of article: Periodical article

Summary

The results are given of an in-depth and detailled study of frozen-food distribution according to final market stage (ie, general and special retail, restaurants and catering). It included the following points: volumes and market development by product, trends and forecasts up to the year 2005, consumer expectations, needs of restaur managers, role of intermediate distributors, frozen-food decisions of retailers.

Details

  • Original title: La distribution des produits surgelés. France, 1996-2000-2005 : prospective, stratégie et marketing. Document de présentation pour l'USNEF.
  • Record ID : 1998-0912
  • Languages: French
  • Subject: Figures, economy
  • Source: STRATEGA - 20 p.; 8 fig.; 2 tabl.
  • Publication date: 1997/06
  • Document available for consultation in the library of the IIR headquarters only.

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