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THE MARKET FOR FROZEN PRECOOKED FOOD: A FLOURISHING SITUATION.

LE MARCHE DES PLATS CUISINES SURGELES : UNE SANTE TOUJOURS FLORISSANTE.

Type of article: Article

Summary

DISHES CONTAINING MEAT ARE NOW BECOMING AS SUCCESSFUL AS THOSE OF FISH, LOW FAT AND INDIVIDUAL PORTIONS. THE MARKET FOR LOW CALORIE TASTY MEALS IS INCREASING, COMBINING SIMPLICITY AND REFINEMENT, TRADITION AND CONTEMPORARY, DIVERSIFIED IN VOLUME AND CAREFUL AND ATTRACTIVE PRESENTATION. THE FUTURE OF THE MARKET FOR FROZEN PREPARED MEALS IS THEN ANALYZED. FINALLY, A COMPARATIVE STUDY OF THE VARIETIES OF FROZEN PREPARED MEALS, OVER 3 YEARS, PERMITS ANALYSIS OF THE SEGMENTATION AND ITS EVOLUTION, THE VARIATIONS IN RATE OF COVER, THE NUMBER OF REFERENCES BY DISTRIBUTION CHANNEL AND BY SEGMENT AND THE NUMBER OF BRANDS. J.L.

Details

  • Original title: LE MARCHE DES PLATS CUISINES SURGELES : UNE SANTE TOUJOURS FLORISSANTE.
  • Record ID : 1990-0873
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 5 - n. 43
  • Publication date: 1989/04
  • Document available for consultation in the library of the IIR headquarters only.

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