PASTRIES.

LES PATISSERIES : UN MARCHE ADOLESCENT.

Author(s) : PROT B.

Type of article: Article

Summary

THE PECULIARITIES AND DRAWBACKS OF THE FROZEN PASTRY MARKET IN FRANCE ARE CONSIDERED. THE AUTHOR DISCUSSES THE NATURE OF SUPPLIERS, THE SHARE OF < FAMILY > AND INDIVIDUAL PORTIONS, DECLINING SALES OF PIES AND BAVARIAN CREAM CAKES, CUSTOMER RETICENCE, THE PROBLEMS OF LARGE AND MEDIUM STORES, SEASONAL EFFECTS, THE < LOW-FAT > CRAZE AND THE ROLE OF INNOVATION AND QUALITY. J.R.

Details

  • Original title: LES PATISSERIES : UN MARCHE ADOLESCENT.
  • Record ID : 1991-1867
  • Languages: French
  • Subject: Figures, economy
  • Source: Surgélation - n. 293
  • Publication date: 1990
  • Document available for consultation in the library of the IIR headquarters only.

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