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Precooked chilled food: times are difficult for French brands.

Plats cuisinés réfrigérés : marques nationales, temps difficiles.

Author(s) : FLAMBARD H.

Type of article: Article

Summary

The market share for the seven main brands fell from 57% in 1991 to 51% in 1992, due to the development of brands by distributors, but also to less known brands.

Details

  • Original title: Plats cuisinés réfrigérés : marques nationales, temps difficiles.
  • Record ID : 1994-2591
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 74
  • Publication date: 1993/09
  • Document available for consultation in the library of the IIR headquarters only.

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