ShareQuick-frozen meat products and snacks: a market that suffers from a poor image?
Produits carnés et snacks surgelés : un marché en manque d'image ?
Author(s) : ROUSSELIN-ROUSVOAL F.
Type of article: Article
Summary
The quick-frozen meat products and snack market has been adversely affected by bovine spongiform encephalopathy cases and is poorly structured; it is still in a state of convalescence (-1.8% for quick-frozen meat products, -6.7% for snacks). On the bright side: two brands have achieved brilliant results with several products. Keys to success are likely to be a strong brand image and optimal communication strategy.
Details
- Original title: Produits carnés et snacks surgelés : un marché en manque d'image ?
- Record ID : 1999-3021
- Languages: French
- Source: Linéaires - n. 130
- Publication date: 1998/10
- Document available for consultation in the library of the IIR headquarters only.
Links
See the source
Indexing
- Themes: Meat and meat products
- Keywords: France; Statistics; Sausage; Quick-frozen food; Meat product; Market
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- Languages : English
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