The French processed poultry market: a real cockfight.

Volaille élaborée : le combat de coqs.

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

Frozen processed poultry took off last year in France. Even if growth has slowed this year, a number of manufacturers have arrived on this market with aggressive strategies and novelties. The traditional leaders of the sector are getting pushed around a little.

Details

  • Original title: Volaille élaborée : le combat de coqs.
  • Record ID : 1997-2250
  • Languages: French
  • Source: Linéaires - n. 109
  • Publication date: 1996/11
  • Document available for consultation in the library of the IIR headquarters only.

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