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Quick-frozen vegetables: positioning on the Belgian quick-frozen product market.

Légumes surgelés : positionnement sur le marché belge des produits surgelés.

Type of article: Article

Summary

In Belgium the increase in demand for quick-frozen food was one of the greatest on the entire European market in 1995: an increase of 9.1% with respect to 1994 was observed, with total sales reaching 206,065 tonnes. However, the Belgian quick-frozen food market is biased because of the potato component which represents more than half the total volume. Indeed, many Belgians consider that food prepared at home is best; French fries constitute more than half the market and accounted for the greatest overall increase on this market with the exception of frozen meats.

Details

  • Original title: Légumes surgelés : positionnement sur le marché belge des produits surgelés.
  • Record ID : 1998-2353
  • Languages: French
  • Subject: Figures, economy
  • Source: Bull. CFCE, VIPS - n. 9
  • Publication date: 1997/09
  • Document available for consultation in the library of the IIR headquarters only.

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