THE CONSUMERS' VIEW OF FROZEN FOODS.

Author(s) : SALMON J. A.

Type of article: Book chapter

Summary

IN GENERAL, ALL PRESERVED FOODS, ARE A LONG WAY BEHIND < FRESH > IN THE CONSUMER'S MIND WHEN SHE THINKS ABOUT NUTRITIONAL VALUE, TASTE, APPEARANCE AND VALUE FOR MONEY. BUT FROZEN FOODS DO BETTER THAN CANNED OR DRIED. IF FROZEN FOOD PRODUCERS BELIEVE THAT THEIR PRODUCTS ARE < MISUNDERSTOOD > AND THAT THIS IS HARMING SALES, NEW METHODS OF CONVEYING THE TRUTH WILL NEED TO BE FOUND.

Details

  • Original title: THE CONSUMERS' VIEW OF FROZEN FOODS.
  • Record ID : 1985-1474
  • Languages: English
  • Source: In: Therm. Process. Qual. Foods, Elsevier - 642-646; 10 ref.
  • Publication date: 1984
  • Document available for consultation in the library of the IIR headquarters only.

Links


See the source