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WHAT IS < FRESHNESS > FROM THE CONSUMER'S POINT OF VIEW.

[In German. / En allemand.]

Author(s) : WESTENHOFER J.

Type of article: Article

Summary

THE AUTHOR GIVES SOME MARKETING TIPS ON WHAT IS MOST ATTRACTIVE TO CONSUMERS WHEN IT COMES TO < FRESHNESS >. HE SAYS THAT A FEELING OF FRESHNESS CAN COME ABOUT SIMPLY FROM THE PARTICULAR ATMOSPHERE OF THE SHOPPING PLACE, SUCH AS WHAT ONE WOULD FIND AT AN OPEN-AIR MARKET. THE OPPOSITE FEELING, THE AUTHOR NOTES WITH DISPLEASURE, IS PRODUCED BY FROZEN FOOD. BUT, HE POINTS OUT, THE CONSUMER OFTEN DOES NOT REALIZE THAT FROZEN IS OFTEN < FRESHER > THAN < FRESH >, OR THAT FREEZING CAN ARREST THE PROCESS OF DETERIORATION. HE RECOMMENDS CORRECTING THIS MISCONCEPTION AND MAKING THE SHOPPING EXPERIENCE IN GENERAL MORE AGREEABLE. M. C.

Details

  • Original title: [In German. / En allemand.]
  • Record ID : 1991-1179
  • Languages: German
  • Source: Tiefkühl-Rep. - 18; 1990.08; 14-15.
  • Publication date: 1990
  • Document available for consultation in the library of the IIR headquarters only.

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