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Will vegetarian frozen food in UK take marketers down garden path?

Author(s) : KEMP G.

Type of article: Article

Summary

From soya-based "meat alternatives" to Quorn, vegetarian products continue to crop up in quick-frozen food cabinets. Now valued at GBP 73 million, frozen segment has surged 785% since 1987.

Details

  • Original title: Will vegetarian frozen food in UK take marketers down garden path?
  • Record ID : 1995-0604
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 35 - n. 4
  • Publication date: 1994/04
  • Document available for consultation in the library of the IIR headquarters only.

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