Growth of the Italian frozen food market in 2020

According to the Italian Frozen Food Institute (IIAS), the frozen food market in Italy reached a market value of about 4.4 - 4.7 billion euros in 2020. The retail sector contributed to most of the growth, reaching 68.5% of the market value. Favoured by the restrictions related to COVID-19 pandemic, frozen food sales online also increased, a trend that IIAS believes will continue post-pandemic. [1]

 

According to data from Euromonitor International, the Italian frozen food market grew on all segments in 2020. With an impressive 7.3% growth for frozen processed seafood, the segment reached EUR1.05bn. Frozen ready meals reached EUR321.8m (+3.3%), while processed food and vegetables reached EUR1.1bn in 2020 (+5.5%). The frozen bakery segment reached EUR40.6m (+6.9%). Frozen processed meat grew by 6.5% to EUR130.6m. The smallest increase was in the frozen soups segment (+0.4%) despite a high market value of EUR158.4m. [2]

 

 

Sources
[1] IIAS. https://www.istitutosurgelati.it/alimenti-surgelati-nel-2020-record-di-consumo-pro-capite-oltre-15-kg-cresce-a-doppia-cifra-il-retail-121-bene-anche-door-to-door-ed-e-commerce-ma-crolla-il-fuoricasa-37/
[2] Frozen food from Italy. Frozen Food Europe May-June 2021.  https://www.frozenfoodeurope.com/