ShareFood: the fruit juice battle.
Alimentation : la bagarre des jus de fruits.
Author(s) : EVENO R.
Type of article: Article
Summary
As a result of their innovation and investment, two leaders in chilled fruit juice, Fruvita and Tropicana, have invented a new market: from nothing five years ago, chilled fruit juice consumption in France today is 40 million litres, i.e. 5.7% of the overall fruit juice market.
Details
- Original title: Alimentation : la bagarre des jus de fruits.
- Record ID : 1995-1890
- Languages: French
- Subject: Figures, economy
- Source: Usine nouv. - n. 2467
- Publication date: 1994/08/25
- Document available for consultation in the library of the IIR headquarters only.
Links
See the source
Indexing
- Themes: Economic data and statistics
- Keywords: France; Beverage; Chilling; Quality; Market; High pressure; Fruit juice
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