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Food: the fruit juice battle.

Alimentation : la bagarre des jus de fruits.

Author(s) : EVENO R.

Type of article: Article

Summary

As a result of their innovation and investment, two leaders in chilled fruit juice, Fruvita and Tropicana, have invented a new market: from nothing five years ago, chilled fruit juice consumption in France today is 40 million litres, i.e. 5.7% of the overall fruit juice market.

Details

  • Original title: Alimentation : la bagarre des jus de fruits.
  • Record ID : 1995-1890
  • Languages: French
  • Subject: Figures, economy
  • Source: Usine nouv. - n. 2467
  • Publication date: 1994/08/25
  • Document available for consultation in the library of the IIR headquarters only.

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