ShareFOR MORE ICE CREAM CONSUMPTION.
[In Italian. / En italien.]
Author(s) : BRAY F.
Type of article: Article
Summary
THE AUTHOR TAKES INTO CONSIDERATION THE MAIN RESULTS OF A RECENT ICE CREAM MARKETING INFORMATION STUDY IN THE USA AND USES THEM AS A STARTING POINT TO UNDERLINE THE SHORTCOMINGS OF MARKETING POLICY IN THE ITALIAN ICE CREAM TRADE. MORE R& D AND PROMOTION IS NECESSARY.
Details
- Original title: [In Italian. / En italien.]
- Record ID : 1983-1622
- Languages: Italian
- Subject: Figures, economy
- Source: Rev. Ferment. Ind. aliment. - vol. 21 - n. 9
- Publication date: 1982
- Document available for consultation in the library of the IIR headquarters only.
Links
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Indexing
- Themes: Economic data and statistics
- Keywords: Comparison; USA; Italy; Ice cream; Marketing
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THE ICE CREAM MARKET IN ITALY.
- Date : 1983
- Languages : Italian
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