Frozen foods in North America. New taste sensations, ethnic flavours spur growth of Canadian quick-frozen food market.

Author(s) : LOVE M.

Type of article: Article

Summary

Marketers north of the United-States border innovate with new products launches aimed to broaden sales. With per capita consumption of frozens in Canada one third of US rate, big opportunity knocks.

Details

  • Original title: Frozen foods in North America. New taste sensations, ethnic flavours spur growth of Canadian quick-frozen food market.
  • Record ID : 1996-0552
  • Languages: English
  • Subject: Figures, economy
  • Source: Quick frozen Foods int. - vol. 36 - n. 4
  • Publication date: 1995/04
  • Document available for consultation in the library of the IIR headquarters only.

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