Germany: focus on prepared foods.

Allemagne : gros plan sur les plats préparés.

Type of article: Article

Summary

In 1998, distributors achieved widening of price ranges of prepared and other ready-to-use foods by introducing unbranded and distributors' brands. They now dominate several niches without having achieved growth in overall demand, as shown by the prepared-foods field in which sales have stagnated in spite of distributors' brands' strong growth.

Details

  • Original title: Allemagne : gros plan sur les plats préparés.
  • Record ID : 2000-2581
  • Languages: French
  • Source: Bull. CFCE, VIPS - n. 11
  • Publication date: 1999/11
  • Document available for consultation in the library of the IIR headquarters only.

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