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Ice cream: warmly received desserts.

Crèmes glacées : des desserts qui ne laissent pas de glace.

Type of article: Article

Summary

In order to meet consumer needs, an increasingly wide variety of ice cream is now available in France. Imaginative attempts are being made in order to promote consumption other than as a dessert "fun" products for young people, with alcohol for adults, portraying cartoon characters, or as snacks. The aim is to raise ice-cream consumption all year round.

Details

  • Original title: Crèmes glacées : des desserts qui ne laissent pas de glace.
  • Record ID : 2000-2019
  • Languages: French
  • Subject: Figures, economy
  • Source: Monde Surgelé - n. 52
  • Publication date: 1999/06
  • Document available for consultation in the library of the IIR headquarters only.

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