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Journée Grand Froid (Very-low-temperature Day) 1998: the quick-frozen food market is stagnating.

Journée Grand Froid 1998 : le marché des surgelés reste de glace.

Author(s) : TOURSEL P.

Type of article: Article

Summary

After a few euphoric years, the French quick-frozen food market has been stagnating since 1994: in 1997, sales rose 1% in value and 0.5% in quantity. Supermarket sales appear to be slowed by unimaginative display and a lack of product innovation.

Details

  • Original title: Journée Grand Froid 1998 : le marché des surgelés reste de glace.
  • Record ID : 1999-1641
  • Languages: French
  • Subject: Figures, economy
  • Source: Process - n. 1138
  • Publication date: 1998/05
  • Document available for consultation in the library of the IIR headquarters only.

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