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Lacklustre packaging of meat products.

L'emballage des produits carnés : un marché qui pourrait être haut en couleur... mais.

Author(s) : GUERIN V.

Type of article: Article

Summary

Butchery product displays in supermarkets are not the most enticing. This is not because packaging manufacturers are short of imagination. What is hampering innovation is consumers' traditional approach and the low added value of these products.

Details

  • Original title: L'emballage des produits carnés : un marché qui pourrait être haut en couleur... mais.
  • Record ID : 2000-2668
  • Languages: French
  • Source: Process - n. 1154
  • Publication date: 1999/11
  • Document available for consultation in the library of the IIR headquarters only.

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