Share

MARKETING OF FROZEN FOODS. ROLE OF WHOLESALERS IN ECONOMY.

COMMERCIALISATION DES PRODUITS SURGELES. LA PLACE DES GROSSISTES DANS L'ECONOMIE.

Type of article: Article

Summary

THE WHOLESALER HAS A ROLE IN COMMERCIAL CHANNELS IN PROVIDING AN ECONOMIC SUPPLY AND THE ECONOMIC TRANSPORT OF FOODSTUFFS, GROUPING IN A SINGLE ORDER A BIG ASSORTMENT OF DIFFERENT PRODUCTS AND EQUILIBRATING SUPPLY AND DEMAND. THE PROBLEM OF SHORT CIRCUITS IS DISCUSSED, ENVISAGING COMPETITION BETWEEN TYPES OF TRADE, BETWEEN WHOLESALERS AND INTEGRATION (UPSTREAM AND DOWNSTREAM), BETWEEN WHOLESALERS AND ACTUAL SHORT CIRCUIT. G.G.

Details

  • Original title: COMMERCIALISATION DES PRODUITS SURGELES. LA PLACE DES GROSSISTES DANS L'ECONOMIE.
  • Record ID : 1983-1770
  • Languages: French
  • Source: Surgélation - n. 207
  • Publication date: 1982/10
  • Document available for consultation in the library of the IIR headquarters only.

Links


See other articles in this issue (2)
See the source

Indexing