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PANCAKES: IN THE LIMELIGHT.

CREPES : SOUS LES FEUX DE LA RAMPE.

Type of article: Article

Summary

THE MARKET FOR FROZEN PANCAKES, ESSENTIALLY NATIONAL, SHOWED A 6 TO 7% INCREASE IN 1988. THE MAIN REASON IS THAT SUPERMARKETS AND HYPERMARKETS HAVE MARKETED THEIR OWN BRANDS, BUT THE EFFORTS OF MANUFACTURERS HAVE ALSO PLAYED A MAJOR ROLE: THEY HAVE ADOPTED A POLICY OF HIGH-QUALITY AND HAVE VARIED THE RANGE OF PRODUCTS AND THEIR PACKAGING. J.L.

Details

  • Original title: CREPES : SOUS LES FEUX DE LA RAMPE.
  • Record ID : 1990-2659
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 5 - n. 49
  • Publication date: 1989/11
  • Document available for consultation in the library of the IIR headquarters only.

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