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PREPARED VEGETABLES: IT IS NECESSARY TO DEFINE MARKETING STRATEGIES.

LEGUMES CUISINES : UN MARKETING A DEFINIR.

Author(s) : ELMAN F.

Type of article: Article

Summary

CONSIDERATION OF THE REASONS WHY MANUFACTURERS DO NOT DEVELOP FROZEN PREPARED VEGETABLES, WHEN DEMAND IS STEADY. IN THE 1ST QUARTER OF 1990 THIS CATEGORY HAD A 9% SHARE IN VOLUME (18% IN VALUE) OF FROZEN VEGETABLES IN LARGE AND MEDIUM STORES. J.R.

Details

  • Original title: LEGUMES CUISINES : UN MARKETING A DEFINIR.
  • Record ID : 1991-1862
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 7 - n. 62
  • Publication date: 1991/01
  • Document available for consultation in the library of the IIR headquarters only.

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