COOL CHAIN.
Author(s) : ALLISON M.
Summary
THE INCREASING USE OF COOL CHAIN DISTRIBUTION METHODS AND COOLED DISPLAY CABINETS IN RETAIL OUTLETS FOR PRODUCE IS DISCUSSED, AND THE CONSIDERATION IS GIVEN TO THE REASONS FOR THESE TRENDS. THE REVOLUTION IN RETAILING OVER THE PAST 20 YEARS, FIRST WITH THE INTRODUCTION OF SUPERMARKETS AND MORE RECENTLY OF SUPERSTORES, IS BRIEFLY DESCRIBED, TOGETHER WITH CONSUMER DEMANDS FOR PRODUCE IN THE FRESHEST POSSIBLE CONDITION. IT IS EXPLAINED THAT THESE DEMANDS HAVE PURSUADED SUPERMARKET AND SUPERSTORE CHAINS TO INVEST IN COOL CHAIN DISTRIBUTION. (INT. PACKAG. ABSTR., GB., 3, N.8, 1983/08, 756, 2382.
Details
- Original title: COOL CHAIN.
- Record ID : 1984-1567
- Languages: English
- Publication date: 1983
- Source: Source: Prod. Packag. Mark. Assoc. Conf., Stratf.-upon-Avon
1983.03.26; 7 p. - Document available for consultation in the library of the IIR headquarters only.
Indexing
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Themes:
Cold chain, interfaces;
Specialized cold stores - Keywords: Cold chain; Display cabinet; Distribution; Marketing
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