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FROZEN CAULIFLOWER IS GAINING EUROPE.

LE CHOU-FLEUR SURGELE A LA CONQUETE DE L'EUROPE.

Type of article: Article

Summary

COMMENTS UPON THE STRATEGY OF A MEDIUM SIZED FIRM DEVOTED TO THE PROCESSING OF VEGETABLES GROWN IN LEON REGION, BRITTANY. BESIDES TWO BASIC PRODUCTIONS, FROZEN CAULIFLOWER AND CANNED OR FROZEN ARTICHOKE, THE FIRM APPLIES A VERY FLEXIBLE DIVERSIFICATION POLICY TOWARDS THE PRODUCTS, IN ORDER TO EVEN OUT PRODUCTION AT BEST ALL OVER THE YEAR AND IMPLEMENTS A VERY ACTIVE COMMERCIAL STRATEGY IN EXPORTS. J.R.

Details

  • Original title: LE CHOU-FLEUR SURGELE A LA CONQUETE DE L'EUROPE.
  • Record ID : 1987-0159
  • Languages: French
  • Source: RIA (Paris) - n. 363
  • Publication date: 1986
  • Document available for consultation in the library of the IIR headquarters only.

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