KEEPING FROZENS ON THE MENU.

Type of article: Periodical article

Summary

THE AMERICAN FROZEN FOOD INSTITUTE'S 1990 RETAIL PROGRAMME IS FOCUSSED PRIMARILY ON CHILDREN WHO ARE SAID TO BE INCREASINGLY INFLUENTIAL IN FOOD PURCHASING DECISIONS AND FOOD PREPARATION. THE THREE MAJOR ACTIVITIES IN THIS PROGRAMME WHICH ARE CONSIDERED AT LENGTH ARE: A MEDIA TOUR AND SUPERMARKET COOKING DEMONSTRATION, A SURVEY OF SCHOOL AGE CHILDREN AND AN EDUCATIONAL PLAN USING FROZEN FOOD AND MICRO-WAVES. G.R.S.

Details

  • Original title: KEEPING FROZENS ON THE MENU.
  • Record ID : 1991-0194
  • Languages: English
  • Source: Frozen Food Rep. - n. 2
  • Publication date: 1990/03
  • Document available for consultation in the library of the IIR headquarters only.

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