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Lukewarm results for ice cream sales, good performance for quick frozen products.

Bilan mitigé en glaces, positif en surgelés.

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

A 9.1% increase in 1995 in France is a good thing considering the gloomy climate in food consumption, especially since last autumn. Quick frozen foods resisted better than ice cream, whose 2.5% increase may seem disappointing compared to the efforts made in innovation and advertising investment.

Details

  • Original title: Bilan mitigé en glaces, positif en surgelés.
  • Record ID : 1996-3584
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 102
  • Publication date: 1996/03
  • Document available for consultation in the library of the IIR headquarters only.

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