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Modern refrigerators as security of successful selling.

[In Russian. / En russe.]

Author(s) : ELHOV V. N.

Summary

Under competition conditions on the ice-cream market, the main factors for successful selling are high quality of products and their accessibility having in view the location of shops near costumers. Refrigerated transport and compact autonomous trade refrigerating equipment allow this. Operations, linked with storage, transportation, and realization, represent a logical chain where transport plays a special role. Insulated containers, refrigerators, railroad cars, airplanes and ships may be used as refrigerators. Clients' demand produced the necessity to elaborate multisectional bodies at different temperatures that are usually used for transport in cities. In general, these are 1-2 ton vehicles. One of the conditions to guarantee the quality of the product delivered is temperature control in the body. In general, external thermometers or display to control the temperature that are mounted in the cab, are used. All refrigerators used in Russia are manufactured abroad. But they don't meet the demands of the Russian market. This gave stimulus to national transport development. The paper analyses Russian firms involved in the production of refrigerators.

Details

  • Original title: [In Russian. / En russe.]
  • Record ID : 2007-1677
  • Languages: Russian
  • Subject: Figures, economy
  • Source: Refrigeration industry in the 21st century + CD-ROM.
  • Publication date: 2004/12/06

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