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Pizzas: 1995 or a new market order.

Pizzas : 1995 ou la nouvelle donne du marché.

Author(s) : LEMOINE R.

Type of article: Article

Summary

The most dynamic family among quick-frozen products in France in 1994 pizzas experienced an increase in sales volume ranging from 10 to 15%. Despite the smaller increase in turnover (a fall in average price per kilogramme), the market operators keep on innovating, especially in sectors with high added value. And it works!

Details

  • Original title: Pizzas : 1995 ou la nouvelle donne du marché.
  • Record ID : 1995-3909
  • Languages: French
  • Subject: Figures, economy
  • Source: Monde Surgelé - vol. 3 - n. 2
  • Publication date: 1995/03
  • Document available for consultation in the library of the IIR headquarters only.

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