Quick frozen starters: growth slackens speed.

Entrées surgelées : une pause dans la croissance.

Author(s) : JULLIEN B.

Type of article: Article

Summary

While 1993 was a profitable year for pizzas, the other quick frozen "entrées" rather slackened their pace: pancakes, quiches, tarts and pies, pastries. After some excellent years, these products are challenged by pizzas, but they meet the consumers' needs. Sales volumes maintain favourable progress, so that 1994 is expected to be an improvement.

Details

  • Original title: Entrées surgelées : une pause dans la croissance.
  • Record ID : 1995-1894
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 82
  • Publication date: 1994/05
  • Document available for consultation in the library of the IIR headquarters only.

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