Potatoes: the sector needs to find its bearings.

Pommes de terre : un segment en manque de repères.

Author(s) : AUBRY J. F.

Type of article: Article

Summary

The paper highlights the evolution of sales of potato-based quick-frozen products. Marketing methods needed to boost these products are considered.

Details

  • Original title: Pommes de terre : un segment en manque de repères.
  • Record ID : 2002-2473
  • Languages: French
  • Source: Monde Surgelé - n. 72
  • Publication date: 2001/11
  • Document available for consultation in the library of the IIR headquarters only.

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