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THE MARKET FOR CHILLED AND FRESH READY-TO-USE MEALS.

[In Dutch. / En néerlandais.]

Author(s) : BOXTART T. J.

Type of article: Article

Summary

FIRST THE MARKET DEVELOPMENT OF FROZEN MEALS IS ANALYZED FROM THE SIXTIES UNTIL NOW. THERE IS A NEED TO INFORM THE CONSUMER ABOUT THE TERMS COOLED AND FRESH, BECAUSE OF THE LARGE VARIETY OF PRODUCTS CONCERNED. THE GROUPING OF THESE PRODUCTS IS CHARACTERIZED BY A NOTABLE OVERLAP. THE CONCLUSION IS DRAWN THAT MUCH MONEY AND TIME WILL BE NECESSARY TO ESTABLISH THE POSITION OF CHILLED AND FRESH READY-TO-USE MEALS ON THE MARKET. THE MARKET SEEMS TO GROW FASTER IN BREADTH THAN IN DEPTH.

Details

  • Original title: [In Dutch. / En néerlandais.]
  • Record ID : 1990-0223
  • Languages: Dutch
  • Source: Koeltech. Klim. - vol. 82 - n. 4
  • Publication date: 1989
  • Document available for consultation in the library of the IIR headquarters only.

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