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Today's packaging environment: an air of uncertainty. Past challenges prepare us for tomorrow.

Author(s) : CANNARD P.

Type of article: Periodical article

Summary

The packaging industry climate is bringing new challenges to frozen food manufacturers. Recent mandates regarding labelling requirements made packaging "a delicate act". Unprecedented high costs of materials have pushed up the prices of packaging at all levels. To meet these challenges, sales and marketing personnel must foresee the impact of specials and promotions on packaging requirements and needs.

Details

  • Original title: Today's packaging environment: an air of uncertainty. Past challenges prepare us for tomorrow.
  • Record ID : 1996-1614
  • Languages: English
  • Source: Frozen Food Rep. - n. 3
  • Publication date: 1995/05
  • Document available for consultation in the library of the IIR headquarters only.

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