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Vegetables: towards a diversified supply!

Légumes : diversifier l'offre !

Author(s) : LEMOINE R.

Type of article: Article

Summary

One of the most ancient groups of quick-frozen products, vegetables are confronted nowadays in France with an increase in "slashed price" products and distributors brands that bring down prices and reduce profit margins. In reaction to this situation national brands have decided to innovate in order to preserve their market shares.

Details

  • Original title: Légumes : diversifier l'offre !
  • Record ID : 1995-3926
  • Languages: French
  • Subject: Figures, economy
  • Source: Monde Surgelé - vol. 3 - n. 2
  • Publication date: 1995/03
  • Document available for consultation in the library of the IIR headquarters only.

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