20 ways to market the concept of food irradiation.

Author(s) : PSZCZOLA D. E.

Type of article: Article

Summary

The article describes 20 ways that food irradiation can be marketed. It will target specific segments of the population that can benefit from irradiated foods; food products that have the most potential in the marketplace; and problems that can be solved by this treatment.

Details

  • Original title: 20 ways to market the concept of food irradiation.
  • Record ID : 1998-0920
  • Languages: English
  • Subject: General information
  • Source: J. Food Technol. - vol. 51 - n. 2
  • Publication date: 1997/02
  • Document available for consultation in the library of the IIR headquarters only.

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