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Deep-frozen poultry is looking for a space in the range.

La volaille surgelée se cherche une place en rayon.

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

The deep-frozen poultry market is still in its early stages, in France. It is developing rapidly but at present, industrialists deal in small volumes, and it is too early to say whether the added value promoters or the cheap product promoters will become the market leaders.

Details

  • Original title: La volaille surgelée se cherche une place en rayon.
  • Record ID : 1995-3905
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 94
  • Publication date: 1995/06
  • Document available for consultation in the library of the IIR headquarters only.

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