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DISTRIBUTION OF FROZEN FOODS IN FRANCE.

LA DISTRIBUTION DES PRODUITS SURGELES EN FRANCE.

Author(s) : DUPONT H.

Type of article: Periodical article

Summary

COMMENTS ON THE RESULTS OF A SURVEY MADE IN SEVERAL REGIONS OF FRANCE IN 26 SHOPS; 10 SUPERMARKETS, 6 HYPERMARKETS, 4 SMALL SUPERMARKETS, 5 CHAIN STORES AND ONE DEPARTMENT STORE. A TABLE COMPARES SELLING AREAS (OVERALL AND SPECIAL FOR FROZEN FOODS) BY TYPES OF SHOPS, THE NUMBER OF REFERENCES AND MAKES OF VARIOUS PRODUCTS: ENTREES (QUICHES, PIZZAS), GREENS, POTATO PRODUCTS, MEAT OR FISH PRODUCTS, FISH, MEAT, PASTE AND MISCELLANEOUS. THE INTEREST OF HOUSEWIVES FOR THESE PRODUCTS IS STRESSED AND ALMOST ALL DISTRIBUTORS ARE OPTIMISTIC FOR FUTURE SALES. G.G.

Details

  • Original title: LA DISTRIBUTION DES PRODUITS SURGELES EN FRANCE.
  • Record ID : 1982-2137
  • Languages: French
  • Subject: Figures, economy
  • Source: Points Vente - n. 225
  • Publication date: 1982
  • Document available for consultation in the library of the IIR headquarters only.

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