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FROZEN PASTRY: QUALITY AND SERVICE.

PATISSERIE SURGELEE : QUALITE ET SERVICE.

Author(s) : ELMAN F.

Type of article: Article

Summary

IN THE FROZEN PASTRY SECTOR, FRENCH DOMESTIC PRODUCTION IN 1989 AMOUNTED TO 18,961 TONNES, IMPORTS 4,580 TONNES AND THE REAL MARKET 22,903 TONNES. THE DEMAND BY VOLUME WAS 50% CATERING (+ 15%) AND 50% AT HOME. REGARDING THE HOUSEHOLD MARKET, HOME SERVICES ACCOUNTED FOR 40%, FREEZER CENTERS 30% AND LARGE AND MEDIUM-SIZED STORES, 30%. FOUR BRANDS SHARE 80% OF THE MARKET. QUALITY, SERVICE (PRECUTTING, INDIVIDUAL PORTIONS) AND PRODUCT RANGE ARE NEW FACTORS IN THE SUCCESSFUL FROZEN PASTRY SECTOR. TEXTURE, TASTE AND COLOUR ARE BEING STUDIED. THE OPINION OF A MANUFACTURER, A RESTAURANT OWNER BY PROFESSION, IS GIVEN. J.L.

Details

  • Original title: PATISSERIE SURGELEE : QUALITE ET SERVICE.
  • Record ID : 1991-2334
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 6 - n. 61
  • Publication date: 1990/12
  • Document available for consultation in the library of the IIR headquarters only.

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