MERCHANDISING AS SEEN BY CUSTOMERS.
LE < MERCHANDISING > VU PAR LES CLIENTS.
Type of article: Article
Summary
RESULTS OF AN INVESTIGATION CARRIED OUT AMONG CUSTOMERS OF MULTISPECIALISTS AND FREEZER CENTERS ON MERCHANDISING: ESSENTIAL ROLE OF CABINETS, OPAQUE CUPBOARDS OR CONTAINERS, ARTICLE REGROUPING BY PRODUCT TYPE AND FORM OF COOKING, TRANSPARENT PACKAGING OR WITH A PHOTO, INFLUENCE OF CUSTOMERS' HABITS. J.L.
Details
- Original title: LE < MERCHANDISING > VU PAR LES CLIENTS.
- Record ID : 1989-1369
- Languages: French
- Source: Grand Froid - vol. 4 - n. 35
- Publication date: 1988/07
- Document available for consultation in the library of the IIR headquarters only.
Links
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Indexing
- Themes: Freezing of foodstuffs
- Keywords: Display cabinet; Supermarket; Frozen food; Freezing; Marketing
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CONDITIONNEMENT ET PRESENTATION DES SURGELES.
- Author(s) : HERARD P.
- Date : 1986
- Languages : French
- Source: Rev. gén. Froid - vol. 76 - n. 6
View record
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NOUVEAU COMMERCE : UN RAYON GRAND FROID A PART ...
- Author(s) : LOISY C.
- Date : 1983/09/10
- Languages : French
- Source: LSA - vol. 26 - n. 900
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LA COMMERCIALISATION DES PRODUITS SURGELES ET D...
- Author(s) : HEBRAS H. A.
- Date : 1982/10
- Languages : French
- Source: Surgélation - n. 207
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LE RESPECT DE LA CHAINE DU FROID.
- Date : 1981
- Languages : French
- Source: Notre Alimentation - n. 91
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TOTAL TIME FOR FROZEN FOODS IN THE FREEZER CHAI...
- Author(s) : BÖGH-SÖRENSEN L., BECH-JACOBSEN K.
- Date : 1984
- Languages : English
- Source: In: Therm. Process. Qual. Foods, Elsevier - 706-710; 2 fig.; 2 tabl.; 2 ref.
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