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MARKETING OF FROZEN FOODS AND ICE CREAM.

LA COMMERCIALISATION DES PRODUITS SURGELES ET DES GLACES.

Author(s) : HEBRAS H. A.

Type of article: Article

Summary

THE LOW TEMPERATURE DEPARTMENT REQUIRES THE STRICT APPLICATION OF A PROCEDURE INCLUDING SIX ITEMS REPORTED BY THE AUTHOR, WITH TABLES: 1. STUDY OF THE MARKET RADIUS (DEMOGRAPHIC AND SOCIO-PROFESSIONAL CHARACTERISTICS, FINANCIAL MEANS OF CUSTOMERS, EQUIPMENT RATE OF HOUSEHOLDS, SPHERE OF INFLUENCE OF COMPETITORS) ; 2. ASSORTMENT OF PRODUCTS EXHIBITED ; 3. REFRIGERATED CABINETS (HORIZONTAL GONDOLAS, VERTICAL DISPLAY CASES, GLASS-DOOR CABINETS), IN TERMS OF ASSORTMENT, THE INVESTMENT POLICY AND THE SPACE CONSTRAINTS OF THE STORE ; 4. LOCATION OF CABINETS, MAKES, CATEGORIES, SUBCATEGORIES AND REFERENCES, ALLOWING FOR THE TURNOVER OF PRODUCTS AND OPTIMUM BENEFIT ; 5. ANIMATION OF THE LOW TEMPERATURE DEPARTMENT FOR THE INFORMATION OF CONSUMERS ; 6. MANAGEMENT (HEAD OF THE DEPARTMENT, SUPERVISION OF CABINET OPERATION, TEMPERATURE, CLEANLINESS, LOAD). G.G.

Details

  • Original title: LA COMMERCIALISATION DES PRODUITS SURGELES ET DES GLACES.
  • Record ID : 1983-1771
  • Languages: French
  • Source: Surgélation - n. 207
  • Publication date: 1982/10
  • Document available for consultation in the library of the IIR headquarters only.

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