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PIZZA IS COMING BACK.

LE GRAND RETOUR DE LA PIZZA.

Type of article: Article

Summary

THE FRENCH MARKET FOR PIZZA, RELATIVELY NEW, MAINLY INVOLVED IMPORTED PRODUCTS. FRENCH PROCESSORS WERE THEN INTERESTED, WITH A RAPID PROGRESSION. THEN THERE WAS SOME GENERAL SETTLING IN THE MARKET, BUT THE INCREASE POTENTIAL SEEMS STILL VERY HIGH THANKS TO THE SEARCH FOR IMPROVED QUALITY, TECHNOLOGICAL INNOVATION AND WIDER DIVERSIFICATION: LIGHT AND FINER PASTES, SOFT OR CRISP, RICHER AND THICKER FILLINGS. PIZZA WEIGHTS VARY BETWEEN 70 AND 700 G, THE ROUND SHAPE IS FAVOURED BY COSMR. THE SALES ARE DISTRIBUTED OVER THE WHOLE YEAR, WITH A PEAK IN SUMMER, AND ARE DONE IN HYPERMARKETS AND SUEMRT7) THE CATERING MARKET SEEMS PROMISING. J.R.

Details

  • Original title: LE GRAND RETOUR DE LA PIZZA.
  • Record ID : 1987-0806
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 2 - n. 9
  • Publication date: 1986/03
  • Document available for consultation in the library of the IIR headquarters only.

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