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The influence of microwave ovens on the demand for fresh and frozen potatoes.

Author(s) : GUENTHER J. F., LIN B. H., LEVI A. E.

Type of article: Article

Summary

Using data from the 1970-88 period, demand equations were estimated for fresh potatoes, frozen potatoes in the retail market and frozen potaotes in the food service market. Results indicate that increases in the percentage of homes that own microwave ovens have shifted demand outward for fresh potatoes but inward for frozen potatoes. If potato processors can develop a microwave frozen French fry that satisfies consumers, microwave ovens could boost the demand for frozen potatoes along with the increase in demand for fresh potatoes.

Details

  • Original title: The influence of microwave ovens on the demand for fresh and frozen potatoes.
  • Record ID : 1993-0294
  • Languages: English
  • Source: J. Food Distrib. Res. - vol. 22 - n. 3
  • Publication date: 1991/09
  • Document available for consultation in the library of the IIR headquarters only.

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