FRENCH FRIES: A REVOLUTIONARY SECTOR.

LA FRITE EN REVOLUTION.

Type of article: Article

Summary

COMMERCIAL STRATEGIES DEVELOPED BY MANUFACTURERS OF THE MAIN BRANDS OF FROZEN FRENCH FRIES TO REACT TO THE FALLING OFF IN FRENCH PRODUCTION OF FRENCH FRIES AND POTATO GARNISHINGS (137,000 TONNES IN 1987 COMPARED TO 139,000 TONNES IN 1986), ARE PRESENTED. THE NUMBER OF < DISTRIBUTION > BRANDS IS INCREASING. RESEARCH INTO HIGH QUALITY PRODUCTS, THE EFFORT PUT INTO INNOVATION AND DIVERSIFICATION AND GENERAL TRENDS ARE EXAMINED. J.R.

Details

  • Original title: LA FRITE EN REVOLUTION.
  • Record ID : 1990-0426
  • Languages: French
  • Subject: Figures, economy
  • Source: Grand Froid - vol. 5 - n. 42
  • Publication date: 1989/03
  • Document available for consultation in the library of the IIR headquarters only.

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