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Ice cream is particularly susceptible to the weather: but the Meteorological Office can help profit planning.

Type of article: Article

Summary

A business unit of the Meteorological Office was set up about three years ago to help companies in the retail sector, not only cope with the vagaries of the British weather but profit from them. Ice cream is taken as an example.

Details

  • Original title: Ice cream is particularly susceptible to the weather: but the Meteorological Office can help profit planning.
  • Record ID : 1994-1618
  • Languages: English
  • Source: Frozen chill. Foods - vol. 47 - n. 10
  • Publication date: 1993/10
  • Document available for consultation in the library of the IIR headquarters only.

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