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In France, frozen, unprepared fish is not as hot as chilled.

Poisson nature surgelé : un marché moins frais que le frais.

Author(s) : REIDIBOYM M.

Type of article: Article

Summary

Unprepared frozen fish is suffering from the competition of chilled fish, which is better presented. However, the advantages of frozen fish remain, including big brand-name recognition, diversity of the range of fish offered, higher-quality cuts. The frozen-fish sector must highlight these advantages more while keeping prices down.

Details

  • Original title: Poisson nature surgelé : un marché moins frais que le frais.
  • Record ID : 1997-2511
  • Languages: French
  • Subject: Figures, economy
  • Source: Linéaires - n. 107
  • Publication date: 1996/09
  • Document available for consultation in the library of the IIR headquarters only.

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