The positioning of ethnic prepared food in France.

Le positionnement de la cuisine ethnique en France.

Author(s) : SARDELLA S.

Type of article: Article

Summary

A survey conducted during the second quarter of 1996 demonstrated the potential of ethnic prepared food, including Tex Mex, Indian and Chinese food, in France, and indicated communication aspects to be emphasized in order to promote these products.

Details

  • Original title: Le positionnement de la cuisine ethnique en France.
  • Record ID : 1998-2382
  • Languages: French
  • Source: Monde Surgelé - n. 38
  • Publication date: 1997/11
  • Document available for consultation in the library of the IIR headquarters only.

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